3.1 How to give a verbal face-to-face presentation making use of.
When presenting my pitch the are a lot of things I need to keep in mind to deliver a successful pitch. These are communications skills, Body language, General personal skills/attributes and behaviours.
Some communication skills I need to keep in mind are.
- Eye contact.
- Clear language without use of slang words and stuttering.
This link is to a website that shows tips on perfect eye contact.
- Lot’s of movement.
- Open body language.
- Hand gestures.
This website gives information on the perfect body language.
General personal skills/attributes and behaviours.
- Be open to criticism.
- Dressed professionally.
- smell fresh and look good.
This is a link for a website that I have found on the perfect way to dress for a pitch.
Here is a video I found on YouTube of how to deliver a successful pitch. The video is from a trusted source which is Rule The Room. Rule The Room is a very trusted YouTube channel and this video has over 3 million views. This video is going to help me deliver my pitch.
3.2 How to use a range of presentation devices to support pitching of new product.
During my pitch for amplify magazine I wanted to make sure that it wasn’t me speaking for 15 minuets as this would loose the attention of the client and makes the pitch very boring. I used PowerPoint to create a slideshow which is what I’ll be presenting all my ideas on and it will have all the details of my product on. This was the main piece of software I used for my pitch as power point is very reliable and its easy to use. The idea of my pitch being multi-media made it look professional despite only using PowerPoint to present my pitch I did use a lot of different types of supporting material. I used software such as Photoshop to help me make a fake readers image and i used software like word to make the pie-charts for are budgeting. These helped reinforce are brand to A-line products and make the pitch less text heavy.
The link below is a video of a professional pitch from the TV show apprentice. He uses several different forms of presentation devices to make his pitch really stand out. At the beginning of his pitch he uses models and songs to capture the attention of the audience. What the models are doing is representing what the two boys who are opening are talking about. The music then stops and the models walk away as Mark Wright who’s going to do the pitch starts to speak. In his pitch he uses a video which would have been useful in my pitch nut due to time constraints i couldn’t make one in time.
3.3 How to elicit feedback, i.e.
When I delivered my pitch I asked the audience if they had any questions, this gave me immediate feedback and showed me what the weaknesses where in my pitch. When I was responding to the questions I stuttered a bit as being put on the spot can have this effect on people especially in public speaking however I was able to answer all the questions asked in detail and my answers definitely satisfied their needs. During the pre-production stage I held a focus group to go over possible mastheads, prices and main cover lines. this was useful to me as it helped me choose the right ones for the magazine.
I also made comment cards which helped me know what my pitch was like and how i delivered it. Below is what my comment card looked like which i handed out for people to fill in. the information was interesting but defiantly useful and i agree with the feedback given.
3.4 How to record feedback, i.e.
If I could amend the pitch them I would make a few changes. I would; develop my slide on the product description, develop slide on budgeting without stuttering, i would try to give better answers to the client questions and finally i would try not to stutter at all on the client questions but these are not big issues.
I made a comment card as i said earlier which featured two questions. Question one was what was my level of confidence? and question two was what was the quality of the product? I handed these out to four people who gave me feedback as recorded below. As you can see below are the filled in comment cards.
3.5 How to use feedback to assess whether or not the needs/expectations of the client have been met.
Quantitative feedback – The audience’s feedback
my quantitative feedback featured results from the comment cards. 50% of people said my confidence was 3-5 and the others rated my confidence 4-5 this was a good result as my confidence didn’t drop bellow a rating of 3 out of five which is what I was aiming for. The was also another question on the comment card asking about the quality of the product. this was rated out of five as well and the feedback was positive. 25% of people said my product was a 2/5 which I wasn’t happy about but 50% of people said it was a 4/5 ans the last 25% said it was 3/4. the majority of people rated my product 4/5 which is what i was aiming for so i’m happy with my results.
As you can see I have made a bar chart to show what I said above.
The blue bar is the first question which was how confident was I when delivering my pitch and as you can see people rated it out of five. The red bar chart was the second question which was what was the quality of my product and as you can see people rated it out five as well.
Qualitative feedback – The client’s opinion
I did mention A-line productions getting a radio station and advertising on that but I did not talk about advertising on TV. I would recommend A-line productions advertising on TV, as it would mean they could advertise their radio station and their magazine.
I mentioned that they would be articles about new bands, and new albums coming out. I also mentioned gigs and band signings. These are all-important and inform you about whether or not a band you like is releasing a new album but I forgot to mention interviews, which would be the most informal and would also be entertaining.
I did a mock of what my magazines front cover may look like but I did not do any other pages. If I had done the other pages of the magazine, then the client would have got more information
My slide on target audience did not mention global copies and printing in other languages.
For my magazine to look better quality, I would need to take my own photos of my guitar and other items like and amp. If I was to use my own photos, I could avoid copy right and the photos will look better quality when edited.
I did mention about how much it will cost to produce the magazine and if I want to have a glossy finish or not but did not go into detail on how I would take my own photos and how much the camera would be for the quality I want.
I did not mention in my pitch but the magazine is ready to launch and would be ready for Christmas. I should have included this in my pitch, as it is important.
I spoke clearly throughout the presentation apart from the second slide on budgeting were I messed up the pronunciation of the numbers after the client asked me why I chose £3.99 and how many copies would I need to sell to make a profit.
I also did not speak clearly on the slide about content were the client asked about what type of stories will my journalists have to create to make a nostalgic music fan interested and a young female rock fan. To this, I replied that older people would want to go to gigs, which is true, but it is mainly newer bands touring so young people will want to know about gigs more than older nostalgic music fans.
I did not explain clearly the slide about house style as the photo of my background and colours was on the slide before which was my fault as I miss placed it and it should have been on the slide about house style. I also did not explain clearly the second slide about budget, as I did not pronounce the numbers correctly.
I finally did not make clear the concluding comment, which I did not mention at all. The only thing I mentioned in that slide was the magazine and the A, B, C1, C2 and D demographic lifestyle.
The second slide on budget did not make sense and it overly heave on text. I really messed up on this slide and did not pronounce the numbers right and how much it will cost to make the only thing mentioned clearly was the pie charts. The client asked me about this slide at the end, as when I was presenting the pitch I did not mention about the specific numbers I only mentioned the pie charts which is why the client asked me to go over this slide again.
- The questions the client asked me were;
- What was it that made me chose the name amplify?
- What about the audience’s knowledge? (do they need to know a lot about rock to read this magazine)
- What type of stories are going to be in it and what makes it unique?
- Is it important to let the audience interact with the magazine?
- What made me choose £3.50 and how many copies would I need to sell to make a profit?
- I was disappointed in the way I answered, what made me choose £3.50 and how many copies would I need to sell to make a profit? ,
- What type of stories are going to be in it and what makes it unique?
- And is it important to let the audience interact with the magazine?
I was disappointed in the way I answered these, as I did not explain fully how much profit I would make and how much it would cost to make publish. I did not explain also my idea of if you buy three magazines in a row then you have a chance to win free subscription. This would be good even though we are giving away a free subscription for the rest of the year if people experience what it’s like to be subscribed then they might want to subscribe.
I also did not answer propyl what stories are gonna be in there instead of saying that younger people will be interested in gigs I said older people which is not true. Of course older people still go to gigs but if the band is older than the is a chance the band is not a thing anymore or they have split up which is why it would be better in the younger generation section.
I also did not answer well how customers could interact with the magazine, as that is important as well. People can interact with the magazine in many ways by playing online games and purchasing the app. They can also leave reviews and other comments so we know what to improve on. We could also do shout outs for subscribers.
- My title of amplify magazine is an original catchy and unique to a rock magazine.
- The photographs used were not of high quality, as I did not take my own. If I had took my own photos then I could have edited them easier.
- My content was diverse and imaginative as it combines two readers into one magazine.
- My design was not ambitious but I could have made it better by taking my own photos.
- If I could re do the flyer, I would need to add percentages, give an audience breakdown, give some subscription details and add details on content.